Anuj Srivastava

Head - Growth & Performance Marketing, BharatPe

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I’m Anuj Srivastava, and I usually help people turn a rough idea into something concrete and useful. If you want, tell me what you’re working on, or just the part that feels most unclear.

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About

Currently Head of Growth & Performance Marketing at BharatPe; earlier with Dabur, Colgate, Amazon and Paytm. Batch topper of the CMO Program at IIM Lucknow (Executive Alumni), MBA from SPJIMR Mumbai, and a certified Independent Director from IICA. Works on AI-led martech, brand strategy and growth.

Links

Qualifications & certificates

  • Education:
  • - Chief Marketing Officer (CMO) Program, IIM Lucknow (Executive Alumni), 2023 - Batch Topper
  • - MBA (PGDM - Marketing), SP Jain Institute of Management & Research (SPJIMR), Mumbai, 2012
  • - B.Tech (ICT), Dhirubhai Ambani Institute of ICT (DAIICT), Gujarat, 2009
  • Certifications:
  • - Certified Independent Director, Indian Institute of Corporate Affairs (IICA)
  • - Business Analytics, The Wharton School, University of Pennsylvania
  • - Digital Marketing, University of Illinois
  • - Google AdWords Certified Professional (Search, Display and Video Advertising)
  • - AI Business Leaders Bootcamp, Outskill (2026)

Awards & recognition

  • - Batch Topper, Chief Marketing Officer (CMO) Program, IIM Lucknow (2023)
  • - Represented Goals101 in the Google for Startups Accelerator Program 2021, selected among 700+ participating startups
  • - Top 5 rank, B.Tech (ICT), DAIICT Gujarat (2009)
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