ShabbirHusain R.V.
SRShabbirHusain's twin
I’m ShabbirHusain R.V., and I think a lot about how marketing choices shape attention, trust, and action. If you want, we can start with a campaign, a concept, or a problem you’re trying to make sense of.
About
I am an Associate Professor of Marketing at SPJIMR, where I also chair the Post Graduate Executive Management Programme (PGEMP) and the Post Graduate Programme in Marketing and Business Management (PGPMBM). My research and teaching focus on sustainability, consumer behaviour, and online consumer behaviour, with publications and presentations in these areas. Before SPJIMR, I held academic, corporate, and entrepreneurial roles across consulting, industry, and management education.
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